Investing in a new business idea without testing it first is like launching a product blindfolded. Before you spend a single dinar on development, inventory, or branding, validate your idea where your audience already lives: social media.
Here’s a smart, no-fluff way to test your business idea on social media before going all in.
1. Create a Concept Page (Not a Company Yet)
Start with a basic Instagram or TikTok account. Don’t build the full brand. Don’t even launch a website. Just a clean profile with:
- A name (temporary is fine)
- A one-line value proposition
- A few posts explaining the idea or showcasing mockups
👉 Goal: See how people react. Do they follow? Comment? Share? Ask questions?
2. Run Polls & Ask Questions
Use Instagram Stories, Twitter, or TikTok comments to ask:
- “Would you buy this?”
- “Which version do you prefer?”
- “What would you pay for this?”
Real feedback > assumptions. The goal is not likes — it’s learning what people actually want.
3. Post Mockups or Prototypes
You don’t need a real product. Use Canva or AI tools to create visuals or videos that look real enough to test the concept. Think:
- Product mockups
- Packaging ideas
- Service walk-throughs
- Before & after examples
👉 Watch the engagement: Do people ask, “Where can I buy this?” or do they scroll past?
4. Use Paid Ads to Test Demand
For as little as 10–20 KWD, you can run social media ads targeted at your ideal market.
Test:
- Interest in the idea
- Clicks to a landing page (with no product yet)
- Signups to a waitlist or newsletter
If no one clicks, no one cares. If you’re getting clicks and emails, you’re onto something.
5. Create a Waitlist or Pre-Order Page
Use a simple form (Google Forms, Typeform, or a basic landing page). Collect:
- Names
- Emails
- Feedback
- Pre-orders (optional)
👉 This is your real validation. If people give you their info (or money), the idea has legs.
6. Monitor Comments, DMs & Shares
This is your goldmine. Look at:
- What people are confused about
- What they like/dislike
- What they suggest you add/change
- Whether they tag friends
This feedback helps you shape the idea into what people actually want to buy.
Final Word: Don’t Fall in Love with the Idea — Fall in Love with the Data
Testing on social doesn’t guarantee success, but it saves you from costly failure. You’ll know if your idea has real interest before building the full brand or product.
Want help building the concept visuals, content strategy, or running test ads?
Brand Wave – Your Partner in Growth.